The Real Reason Why We Pack At The Last Minute Revealed

Publish Date
Thursday, 11 August 2016, 11:20AM
Photo: iStock

Photo: iStock

Travelling is always an exciting time but as it happens our priorities are a little different now to how they were 10 years ago. Making sure that you've got a good playlist, something to watch on your phone or tablet and ensuring you've got all the best travel apps is more often higher on the priority list than actually packing itself.

According to a new travel survey, you're not alone. Commissioned by audiobook retailer Audible in the UK, the data shows that the average traveller now spends four hours and 16 minutes working on their "digital suitcase", and just two hours and 30 minutes actually packing.

Of that 42 per cent of people start organising their digital entertainment well before their suitcase even crosses their mind.

According to Audible's Tracey Markham, creating a perfect holiday multimedia list has become an important packing habit.

"Perhaps because it only takes a few minutes to download digital entertainment," she said.

Tech-savvy travel is a booming business. Before every week-long holiday, the standard traveller buys 13 new songs, two new e-books, one new film and a new TV episode.

The trend highlights the burgeoning divide between travellers of different generations. For example, those under 35 are almost twice as likely to invest in a "digital suitcase" than those over 55.

Millennials are also far more likely to travel abroad than their parents, and they're spending more on travel than any other generation in history.