- Publish Date
- Wednesday, 5 October 2016, 12:54PM
Fewer plastic bags are finding their way to landfills and waterways thanks to an environmentally friendly initiative by a local supermarket.
Shoppers at New World Regent who use at least one reusable bag to carry their groceries home are being rewarded with a free coffee from the store's cafe, once they have made six purchases of $20 or more.
Lillian Leathem, owner and marketing manager, says the idea came from one of New World Regent's valued customers who commented on how it was such a shame people were penalised instead of being rewarded for trying to do good, such as having to pay for plastic bags.
"So being locally owned and operated, we thought we'd do something about that," she said.
Reaction has been positive.
- The supermarket is giving away about 120 coffees every week and has been using 8000 to 10,000 fewer bags each week.
Read The Full Story: NZ Herald